The We Guide photography contest

Photographs capture moments, so that they may last forever. They allow us to relive these moments, and perhaps more importantly, share them with others. We want to see and experience the moments you’ve had at your job in tourism . All you have to do is send us your best photos (no more than 3 photos per person) and enter the We Guide photography contest.

Send the photos at, and include your full name in the mail and “Contest December 2020” as subject line.

Deadline for the contest is until January 6th 2021.

The best photographer will receive a price and the best 10 photos will be posted in the January issue of We Guide.

We are looking for photos that capture the essence of working in tourism in Iceland. Our panel of judges is made up of prestige photographers:

Davíð Arnar Runólfsson ( is our inhouse photography expert at We Guide.

David holds degrees in photography from Montana State University in the United and the Valand Academy in Gothenburg, Sweden. David’s work focuses on landscape, human habitation of landscape and current debates in environmental matters. David enjoys employing a variety of techniques in his work, including historical photographic methods. 

Magdalena Lukasiak (

Magdalena has a degree from the department of press, advertising and publishing photography at the University of Warsaw. She worked as a journalist and photographer in Poland, before moving to Iceland in 2016. Documentary and reportage are closest to her heart, as she strives to capture the most beautiful moments between people.

Thorsten Henn (

Thorsten is a seasoned photographer and traveler. After studying photography in Germany and Austria he moved to Iceland where he ran his own studio as an advertising photographer for 12 years, as well as publishing no fewer than three books with landscape photos of Iceland, doing freelance for for Getty Images, BBC, Corbis and more. Today he specialises on travel and adventure photography and is soon to open a new studio in Bangkok.

The fine print:

By sending photo(s) to the contest you confirm that:

• You are the author and owner of the photograph(s). • You alone own the copyright of the photograph(s). • You were, at the time of creating the image, a tourism professional in Iceland. • You give We Guide magazine permission to publish the photograph(s) in relation to the contest in question, or future publications, crediting you by full name. • You will accept the results of the panel of judges. • You are an all around great person.

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