“Covid-19 has been a difficult time for the tourism sector as it has for most of the world” – says Andreas Örn Aðalsteinsson, Digital Marketing Manager at SAHARA.is – “We’ve seen the tourism industry go to a complete standstill as the constant flow of tourists to the country has stopped completely. However, in this age of technological advancement we have access to a range of channels where we can engage with our potential customers with a range of content and messages”.
As Andreas says, Covid-19 has affected the marketing industry in Iceland as it has in a large part of the world where many companies, that are not in e-commerce, have decreased their marketing efforts drastically – he adds – That leads to less competition on the market as companies are not buying as many keywords on Google Search, not bidding as high on some keywords, not putting as much effort into remarketing ads i.e. and you can keep going but you get my drift.
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